How to make your blog stand out
How to make your blog stand out
One of the main purposes of your blog is to turn loyal readers into customers but you first need to turn casual visitors into loyal reader. If you add value and provide insights for your readers you will easily convert them. When you add value without pushing your products and services through your blog you can become the go to blog for your industry. (Parker, 2011)
Hubspot are an excellent example of a business who are constantly creating value not just for their paying customers but also for their blog readers with up-to-date articles, free e-books and case studies.
To add value to your blog for your readers it is important to be aware of what your competitors are writing about and the way in which they are conveying what is going on in your industry. It may feel as though you are writing your blog in isolation but you are in fact just one of many who need to grab people’s attention. You can use such tools as Google Blog Search, alltop.com or technorati.com to find similar blogs to yours.
What’s your angle?
You must try to take a different angle on your content from your competitors. Ideally a blog should contain original content and has not been seen before and is an original idea. If you can achieve this you should also not be afraid to recommend other blogs and websites in your posts as it will give your blog a more rounded feel and convey that you are knowledgeable about what is going on in your industry.
Write about what you know
It is imperative that you write about what you know or have real-life experience of in each blog post. It may sound like a cliche but this will be reflected in the passionate way in which you convey content to your readers. Use personal experience of your business and industry to your advantage over competitors. Always remember that you are writing for your readers and should not become fixated with marketing a specific product or service you offer.
Keep your reader informed
You can also create value for readers by taking the hard work out of staying up-to-date with the industry they are interested in and your business. Use content on new technology or developments and make them relevant for your readers. Useful tools to do this include Feedly.com and bloglovin where you can subscribe to other blogs, sign up to industry newsletters and use Twitter as a resource WeFollow can help pinpoint prominent Twitter users with valuable insights for your industry.
Commit to your blog
It is important to commit to your blog by posting regularly. Research show that ‘ businesses
who blog 16 to 20 times per month get over two times more traffic than those who blog less than four times per month’ (Georgieva, 2012). Readers of your blog are relying on you to post on a regular basis and keep them informed. This will be pivotal in keeping readers coming back to your blog.
Key To Standing Out:
- Provide industry insights
- Offer free downloads
- Be aware of competitors
- Create original content
- Write about what your know
- Commit to your blog
We want to hear from you, what are your tips to make your blog stand out from the crowd? Please leave a comment below.
Thank you for your time and I hope you are looking forward to the next installment.